Event Marketing Services

Fill the room, fuel sales, and turbocharge your ROI.

Whether you’re launching a new event, fixing a struggling one, or looking to maximise registrations, we’ve got you covered.

Make Your Event Unmissable.

We have over 40 years experience, and over 65 events under our belts. We know the formulas that work, we know what makes people register, and we know what sponsors and exhibitors want. At Luminis Marketing, we specialise in end-to-end event marketing, helping organizers and brands attract the right audience, maximise sponsorship value, and deliver measurable results.

And if you have a particularly difficult event - put us on it. We thrive on turning events around in high-pressured and time-sensitive environments. De-stress your team by offloading the event that keeps everyone up at night!

What we do.

Full Event Marketing Strategy

From pre-event buzz to post-event engagement, we handle it all.

Vendor & Sponsor Marketing

We ensure your sales team get the leads they need.

Persona-Driven Attendee Growth

Using data and insights to target the right audience.

Take on Underperforming Events

Have an event that’s a real headache? We love fixing it.

Give Us Your Most Challenging Event – We’ll Turn It Around.

We thrive on fixing problem events. Whether attendance is low, engagement is weak, or sponsors are unhappy, we develop a turnaround strategy that works.

If you are in the process of looking for your next superstar marketer to bring in house then we have an ideal solution for you. We come in, clear the decks, fight the fires, outline a strategy and put in place a short to medium-term tactical calendar. Then, we help you find you perfect person and work alongside them for a month so that they are up and running in the quickest time possible.

Give your new hire the best chance of succeeding quickly, and getting under the strategy fast, by using us to put out fires.

How we do it

End-to-End Event Marketing Plans: We build strategic and tactical plans and calendars. We don't take too much time as this cannot hold up implementation and output!
Vendor Marketing: Lead-gen to feed your sales team with relevant, warm leads. We also ensure sponsors, exhibitors, and partners get visibility and ROI.
We use data as the foundation: Working within your CRM we analyse your reach, identify the gaps and fill them. Audience insights and segmentation will filter into email marketing, social media, paid advertising, media partners, speaker and vendor out reach, and more.
Persona Research: Identify key attendee personas for targeted campaigns. We build out personas, audit the CRM against them, build a job title taxonomy, and actively get data to fill any persona holes.
Messaging Wheelhouse: Taking the invaluable work of the persona deck and working it into a plan for how we are going to use our messaging to reach our various goals. Consistency, planning, segmentation, hot topic analysis, themes, pain points and more go into one of the most important documents you will have.
Rebooking marketing: Luminis will give you strategy and tactics that drive high exhibitor and sponsor on-site rebooking rates. A well-run programme with pre-, during, and post-event activation can lead to very high rebooking rates, exhibitor upsell, and new logo acquisition.
An audit of previous event performance: Understanding the lessons learned makes future effort more focussed and more effective. Especially in the arena of paid advertising and emails.
Social Media implementation Using the insights from the persona and messaging work, we will light up your social media. Taking it away from cookie cutter and moving it into cutting edge. Pain points, hot topics, key questions, session highlights, industry ramifications - these will lead to greater engagement and flow-through to action.
Media Partner acquisition and management: Appropriate media outlets, contra deals that deliver value, tracked results, impactful campaigns.
Partner/sponsor engagement plan: We make sure that you get the most viral benefit possible through your event partnerships - Exhibitors, Speakers, Sponsors, Partners, and even attendees.
Onsite & post-event marketing strategy: Maximising the value capture while all your assets are in one place is crucial. We can advise, and manage, the content plan, interviews, and next years' launch onsite. We can manage the social media so that anyone who is not there will wish they were! Once the event is over, strike while the iron is hot - flip your website, analyse the registration data, ramp up the noise, start the vendor marketing.
Our packages are built with you in mind. We don't apply a one-size-fits-all approach and so we build individual solutions to suit just you. Our services start at £2k per month for individual items and £8k per month for full event marketing management and implementation. Whether you need to fill a temporary gap in your capacity, clear the decks for an new hire, get a troublesome event off the full plates of your existing team, launch a new event without, or just have fresh eyes look at what you are doing, we are your plug-and-play partner.

Client snapshot

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Let’s Make Your Event a Success.
Get in touch to see how we can help you boost attendance, engagement, and revenue.

CONTACT US
CONTACT US